Target Audience??

 Talking about target audience today and why it's so important.

The film insidious has multiple genres. One of which is my target genre horror. After multiple viewings of analysis of the film, most papers and sites concluded that the film's target audience was teens ages 15+ because how most horror films are watched in a group of friends which appeals to teenagers as they go to places usually in groups.

The demographic information pertaining to birdbox is as follows (from variety) The audience who viewed the films consisted from the ages of 18-36 which made up a huge percentage of viewers. This leads to the conclusion that the target audience would be young adults to adults. This again goes well with the target audience as they are still young and watch films and go out in groups of people usually.

Both films had huge payouts with their target audiences and how well they executed their exposure to their intended target.

 Target audience is fundamental because without proper marketing strategies and exposure to the intended audience we won't be able to maximize profits from the production. Our intended target audience are teen, young adults, and adults (anyone 15+). Those people who are into horror and suspenseful films will enjoy how they're going to be constantly on the edge of their seats. Most teens and young adults are into watching scary or suspenseful film productions whether it be with friends, events, or with family.

The intended target audience should be targeted well and we'll discuss how we're going to target and market our young target audience. Here a little hint (Social media, memes, TikTok)

This is MZ signing off for the day ✌out!!